Morning Sky Branding

Morning Sky is a Part 61 and Part 141 professional flight academy that creates a safe, welcoming, and inclusive space for budding pilots to be uplifted through connection with others. Morning Sky hosts events and flying clubs to spread the joy of flying, and connect students with an active and supportive community. The Morning Sky brand encapsulates reliability, professionalism, and accessibility, with a touch of warmth. I conducted brand strategy, created brand exploration boards, designed a new logo, and made logo variations for different applications to help Morning Sky Flight Academy establish trust in a competitive market in order to recruit potential students.