Membly Branding and Mobile Application

Membly (Memory + Remember + Friendly = Membly) is a fictional technology company which uses a mobile application to assist human memory catering primarily to the neurodivergent population. Imagine having a friend present every time you were told something you needed be sure to remember. Membly functions as that friend, but in convenient mobile app form. Its futuristic abilities are humanized through clean, confident, and friendly branding. The brand guidelines detail the design process from brand story and ideation to brand applications and brand expansion. Ideation sets the foundation of the brand with the brand story, core values, and mood boards that inspired the logo and visual identity. Closing out the Membly brand guidelines are the Membly brand applications such as advertising, merchandise, imagery, and alternate logo applications.