Eco IMPAKTER Branding and Web Design

Eco IMPAKTER is a massive e-commerce marketplace. Think Amazon, but for sustainable goods only. I was a remote Visual Design Intern for the startup, and originally the sole designer. The challenge was to take a realized brand, IMPAKTER, and develop a sub-brand to make sustainability appealing to affluent customers under the name eco IMPAKTER. I conducted brand strategy, created brand exploration boards, designed a new logo, made variations, and spearheaded the visual design of a significant portion of their e-commerce website. I learned to dive into the deep end, take initiative, and wear many hats during my time at this fast-paced startup.